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Do Facebook and Google Ads Really Work for Small Businesses?

Jul 8, 2025

If you’ve ever wondered whether running Facebook or Google Ads is worth it for your small business — you’re not alone. You’ve probably heard stories of people wasting thousands, getting zero leads, and calling it a scam. But the truth is: ads absolutely work — when they’re done right.

If you’ve ever wondered whether running Facebook or Google Ads is worth it for your small business — you’re not alone.

You’ve probably heard stories of people wasting thousands, getting zero leads, and calling it a scam. But the truth is: ads absolutely work — when they’re done right. And that’s where most small businesses get burned.

In this article, we’ll unpack the real reasons ads fail, why your previous campaigns didn’t convert, and how small businesses can finally win with Facebook and Google Ads.

📉 Why Most Ads Don’t Work for Small Businesses

Let’s start with the truth:
The platform isn’t the problem. The strategy is.

Here’s why most ad campaigns underperform:

  • Poor targeting: Boosting a post isn’t the same as running a real ad. Most businesses skip audience setup entirely.
  • Weak offers: “Buy now” rarely works. Ads need irresistible value.
  • Lack of follow-up: Leads aren’t sales. If no one follows up within minutes, they go cold.
  • No pixel or tracking: You can’t improve what you don’t measure.

And the biggest problem?
Agencies charging thousands upfront for templates they recycle on every client.

🧠 Understanding the Two Giants: Facebook (Meta) vs Google

Here’s what you need to know:

📘 Facebook / Meta Ads

  • Best for: Service-based businesses, lead generation, retargeting, awareness
  • Strength: Interrupts users with a compelling offer
  • Ideal ad type: Video, carousel, lead forms
  • Best use: “We’ll solve your problem fast” or risk-free offers

🔍 Google Ads

  • Best for: Buyers with intent (“roof repair near me”)
  • Strength: High-converting bottom-of-funnel traffic
  • Ideal ad type: Search and Performance Max campaigns
  • Best use: “I need help right now” searches

The secret? Use both together. One drives intent, the other builds brand.

✅ What Actually Works: Our $379 / $749 Model

We run ads for dozens of small businesses across the U.S. Here’s the deal:

💸 The $379 Meta Ads Package

  • Fully managed
  • We do the copy, creative, targeting, and setup
  • If you don’t get leads, you don’t pay

🚀 The $749 Meta + Google Ads Combo

  • All of the above, plus:
  • Performance Max Google Ads
  • Dual-platform domination
  • Designed for service businesses that want to grow fast

This isn’t theory — it’s a guaranteed lead-gen system that finally puts ROI first.

🔍 Case Study: Hill Country Flooring

Problem: They ran their own Facebook ads but got only likes and no leads.
Our Fix:

  • Custom landing page
  • Google + Meta combo strategy
  • Real-time lead follow-up system

Result: 31 leads in the first 30 days at $21/lead.

🚫 What You Should Never Do Again

  • ❌ Never boost posts — it’s not real targeting
  • ❌ Never run ads without tracking pixels installed
  • ❌ Never pay a high retainer before results
  • ❌ Never assume “no leads” = “ads don’t work”

Ads fail because they’re rushed, generic, or set up by people who don't understand conversions. It’s not your fault — it’s the industry’s broken promise.

💼 Who This Works Best For

  • Local service businesses (roofers, contractors, jewelers, med spas, dentists)
  • Anyone tired of overpriced ad agencies
  • Businesses ready for real ROI, not vanity metrics

📈 What You Can Expect When It’s Done Right

  • 10–40 leads per month (depending on niche + budget)
  • $15–$50 cost per lead
  • Leads delivered by text, email, or CRM
  • Transparent ad reporting — no smoke and mirrors

We’ll show you exactly how your money is spent and how much each lead costs.

See Our Recent Post on Ads as well.

🔁 Why We Guarantee Our Ads

Because we do it right — and we’re tired of seeing small businesses get ripped off.

That’s why we created this offer:

  • $379 Meta Ads Package
  • $749 Meta + Google Ads Combo
  • No leads = no payment

It puts the pressure on us, not you.

📅 Ready to See What Real Ads Can Do?

Click below to book your free 30-minute strategy call with our team.

We’ll walk you through:

  • What ad setup you need
  • What budget makes sense
  • How fast you can get results

👉 https://calendly.com/chris-modernmarketingsolutions/30min

💬 Final Thoughts

Google and Facebook Ads are incredible tools — when built with precision, tested consistently, and backed by accountability.

If you’re ready to stop guessing and start growing, we’d love to be the last marketing agency you’ll ever need.

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