If you're spending money on traffic—but not seeing leads, calls, or sales—you don’t have a traffic problem. You have a conversion problem.
Most businesses focus on getting more visitors, but what really grows revenue is turning more of those visitors into customers. That’s what Conversion Rate Optimization (CRO) is all about.
In this article, we’re breaking down exactly what CRO is, why it matters, and how Modern Marketing Solutions uses proven strategies to help local businesses turn clicks into clients—consistently.
Our Services
What Is Content Marketing?
Content marketing focuses on creating valuable, relevant content to engage a clearly defined audience, driving profitable customer actions.
Blog Writing: Crafting informative and engaging blog posts that cater to your audience’s interests.
Website Copywriting: Creating persuasive content that captures your brand message and encourages action.
Video Production: Developing engaging videos that showcase your offerings and build your brand story.
Infographics and Visual Content: Producing eye-catching visuals that simplify complex information for easy understanding.
How We Work:
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
Why Content Marketing Is the Foundation of SEO
Google ranks content, not just websites.
Whether it’s service pages, blogs, or local landing pages, the words you publish are what determine visibility.That’s where our RapidRanker Technology™ content engine steps in—powering your brand with AI-enhanced, strategy-driven content designed to dominate search results and drive calls, clicks, and conversions.
What Makes Us Different?
We don’t just “write content.”
We build ranking ecosystems using:
Topic clustering and internal siloing ping back
Keyword maped by search intent
Content velocity scaling using RapidRanker Technology™
Blog swarming and subdomain integration
Google Business Profile content support
What Is Conversion Rate Optimization (CRO)?
Conversion Rate Optimization is the science (and art) of getting more value from the traffic you already have.
It’s not about more traffic.
It’s about doing more with the traffic you're already getting.
CRO involves:
Analyzing user behavior
Testing layouts, content, and call-to-actions (CTAs)
Fixing friction points on your website
Building systems that move visitors toward your goals (calls, forms, purchases, etc.)
Example:
If 1,000 people visit your site and 10 become leads, your conversion rate is 1%.
If we help you increase that to 5%, now you're getting 50 leads without spending a dollar more on traffic.
Why Email Marketing Still Crushes It in 2025
Think email is dead? Think again.
Here’s the reality:
The average ROI of email marketing is $36 for every $1 spent
Over 4 billion people use email daily
It’s owned media—you don’t pay per click or fight an algorithm
Emails can nurture leads, convert prospects, and bring back lost customers
What Our Email Marketing Services Include
We don’t send emails for the sake of it. We build revenue-focused sequences and campaigns tailored to your business and audience.
Here’s what you get:
1. Email Strategy & Audience Segmentation
We identify your ideal customers and tailor messages to each stage of their journey.
Segmentation = higher open rates, better engagement, and more conversions.
2. Automated Email Sequences
Welcome sequences for new leads
Abandoned cart recovery (for eCommerce)
Follow-up and nurturing campaigns
Review and referral request sequences
Re-engagement for “cold” subscribers
3. One-Off Email Campaigns
Flash sales
Promotions
Event or webinar invites
Product or service launches
Newsletters
4. Design & Copywriting
We write persuasive, human-focused emails that actually get opened and clicked.
Branded, mobile-friendly designs for maximum readability.
5. Tracking & Optimization
We track opens, clicks, replies, unsubscribes, and revenue.
Then we tweak, test, and improve every campaign until it performs.
What Is a Digital Marketing Agency?
A digital marketing agency is a company that helps businesses grow online using modern tools like:
Search Engine Optimization (SEO)
Google Ads and Paid Media
Website Design and CRO (Conversion Rate Optimization)
Content Marketing
Social Media Management
Email/SMS Marketing and Automation
They’re the strategists, creatives, and technicians who make sure your business shows up in front of the right people—and gets chosen over your competitors.
At Modern Marketing Solutions, we specialize in turning your online presence into a lead-generation machine using battle-tested frameworks and RapidRanker Technology™.
What Is Google Business Profile SEO?
Google Business Profile SEO (formerly Google My Business SEO) is the process of optimizing your listing to rank higher in local search and Google Maps — especially for location-based searches.
This is not just about having a profile. It’s about engineering that profile to:
Show up for high-converting keywords
Trigger more calls and clicks
Build local authority and reviews
Feed into your full SEO strategy
Most agencies treat GBP like an afterthought.
We treat it like a profit engine.
How GBP SEO Works with RapidRanker Technology™
Our RapidRanker Technology™ supercharges your Google Business Profile with:
CTR manipulation (boosting engagement signals via real users)
GBP content calendar (weekly keyword-rich posts)
Geo-grid rank tracking (visibility across every square mile of your city)
Reverse silo structure (content + backlinks pointing to GBP and blog pages)
AI-generated reviews (intelligently requested, keyword-optimized)
Map embed campaigns (localized authority building)
Our RapidRanker Technology™ supercharges your Google Business Profile with:
What Is Google Ads Management?
Google Ads (formerly AdWords) is pay-per-click (PPC) advertising that puts your business at the top of Google search results instantly.
But here’s the problem:
Most agencies treat your campaigns like copy-paste templates — no real strategy, no creative, no conversion logic.
We manage everything end-to-end:
✅ Keyword Research
✅ Landing Page Optimization
✅ Ad Copywriting
✅ Conversion Tracking
✅ Retargeting & Remarketing
✅ Budget Optimization
✅ A/B Split Testing
✅ Negative Keyword Sculpting
✅ Geo-Targeting
✅ Local Call Extension Optimization
All wrapped in real-time performance dashboards and weekly optimizations.
What Is a Landing Page—And Why Does It Matter?
A landing page is a dedicated page built for one purpose: conversion.
Unlike your homepage, which has multiple links and distractions, a landing page is focused on one specific action:
Book a call
Get a quote
Download a lead magnet
Schedule an appointment
Buy a product or service
Whether you’re running Google Ads, Facebook campaigns, or an SEO funnel, your landing page is where the sale happens—or dies.
What Is Lead Generation?
Lead generation is the process of attracting and converting strangers into potential customers. It’s how people go from “I’ve never heard of you” to “I’m ready to work with you.”
True lead generation isn’t about more traffic—it’s about more qualified prospects taking action.
In Austin, that might mean:
Booking a free estimate
Scheduling a consultation
Filling out a contact form
Calling your business directly
Joining your newsletter or SMS list
Our job is to create the strategic funnel that makes that happen—on autopilot.
Why Austin Businesses Need Localized Lead Generation
Austin is exploding with opportunity—and competition.
According to the U.S. Census Bureau, over 170 people move to Austin daily. That means more homeowners, more customers, and more demand for service-based businesses.
But it also means:
Google Ads costs are rising
SEO is more competitive
Referrals alone aren’t enough
DIY marketing won’t scale
To stand out in Austin, your business needs a lead generation system that targets your ideal customers by neighborhood, device, keyword, and intent.
What Is Local SEO—and Why Is It Critical in Austin?
Local SEO is the process of optimizing your online presence for geo-specific searches. Think:
“roof repair Austin TX”
“best jeweler near me”
“real estate agent in South Austin”
“med spa Round Rock”
“emergency plumber Cedar Park”
These aren’t broad, national searches. These are high-intent local keywords that lead to calls, bookings, and revenue.
With Local SEO done right, your business shows up:
In the Google Maps 3-Pack
On the first page of Google’s local search results
Across key directories and review platforms
On hyper-targeted service area content pages
It’s not about traffic—it’s about visibility where your buyers are looking.
Why Austin Businesses Need Local SEO More Than Ever
Austin is one of the fastest-growing cities in the U.S. That means:
More competition
More customers
Higher search volume
More businesses trying to rank
Without a solid Local SEO strategy, even great businesses stay invisible.
Local SEO levels the playing field, giving small and mid-sized businesses the ability to rank next to national brands—if they’re optimized correctly.
What Does a Marketing Consultant Do?
A great marketing consultant bridges the gap between vision and execution.
We help you:
Identify your most profitable opportunities
Craft a smart, scalable growth strategy
Eliminate waste across ads, content, SEO, and automation
Implement systems that convert leads into revenue
Track, measure, and improve every part of your funnel
We’re not here to “give advice.”
We build systems, drive decisions, and help you lead your market.
What Is Marketing Automation?
Marketing automation is the use of software to automate repetitive marketing tasks like:
Following up with leads
Sending emails or texts
Assigning tasks to your team
Tagging and segmenting contacts
Triggering messages based on behavior
Instead of relying on manual outreach or messy tools, marketing automation allows your business to run smarter and faster—without dropping the ball on opportunities.
Why Marketing Automation Matters More Than Ever
Here’s the truth:
Most businesses lose over 70% of their leads due to poor follow-up.
The average customer needs 7–10 touches before buying.
Manual follow-up is slow, inconsistent, and doesn’t scale.
With a strong automation system in place, you can:
Follow up instantly after a form is filled or call is missed
Send personalized emails and texts on autopilot
Assign tasks to your sales team automatically
Move leads through your pipeline faster
In short: you never lose a lead again—and your customers feel like you’re always one step ahead.
What Is PPC Advertising?
PPC, or pay-per-click advertising, is a digital marketing model where advertisers pay a fee each time someone clicks on their ad.
The most common platforms include:
Google Ads (Search, Display, Shopping)
Meta Ads (Facebook and Instagram)
YouTube Ads
Bing/Microsoft Ads
LinkedIn Ads (for B2B)
With PPC, you’re buying visibility at the top of platforms your audience already uses. When done right, it’s like flipping a switch that sends qualified traffic directly to your offer.
Why PPC Advertising Works So Well
PPC is powerful because it’s:
✅ Immediate — Unlike SEO, PPC can generate leads same-day
✅ Intent-driven — Especially on Google, users are searching to solve problems
✅ Scalable — Once a campaign is profitable, you can increase your ad budget and grow fast
✅ Trackable — You’ll know exactly how much you spent and what you earned
✅ Flexible — Ads can be paused, adjusted, or optimized in real-time
For growth-focused businesses, PPC is often the fastest way to fill your sales pipeline.
What Is Content Marketing?
Content marketing focuses on creating valuable, relevant content to engage a clearly defined audience, driving profitable customer actions.
Blog Writing: Crafting informative and engaging blog posts that cater to your audience’s interests.
Website Copywriting: Creating persuasive content that captures your brand message and encourages action.
Video Production: Developing engaging videos that showcase your offerings and build your brand story.
Infographics and Visual Content: Producing eye-catching visuals that simplify complex information for easy understanding.
How We Work:
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
Content Strategy Development: We begin by analyzing your target audience and defining clear goals to guide our content
What Is Reputation Management?
Reputation management is the process of monitoring, building, and influencing what people see when they search for your business.
This includes:
Generating positive reviews
Responding to negative feedback
Optimizing your Google Business Profile (GBP)
Suppressing harmful or outdated results
Creating trust-building content across the web
In short: it’s making sure your first impression online is your best one.
Why Reputation Management Matters for Austin Businesses
Austin is growing fast. Competition is everywhere.
When customers are comparing local companies—they almost always pick the one with better reviews.
Here’s what the stats say:
93% of consumers read online reviews before buying
78% trust online reviews as much as personal recommendations
Only 3 stars or lower? You lose up to 60% of potential customers
It doesn’t matter how good your service is if your online reputation doesn’t show it.
What Is Social Media Marketing?
Social media marketing is the process of using social platforms to:
Build brand awareness
Engage your audience
Promote offers
Drive traffic to your website
Generate leads and revenue
Retarget potential customers
Provide social proof
It includes organic posting (unpaid content) and paid advertising (boosted posts, lead ads, video ads, etc.)—both of which play a vital role in growing your business online.
Why Social Media Marketing Still Works in 2025
4.9 billion people use social media
The average user spends 2.5+ hours per day on social platforms
Consumers trust businesses with strong social presence
Social media is often your first impression
What does this mean?
Your competitors are on social.
Your customers are scrolling.
If your content isn’t engaging, converting, or even visible—you’re missing out.
What Are SEO Services?
SEO (Search Engine Optimization) is the process of making your website, content, and online presence rank higher in Google Search for the terms your customers are typing in.
Our SEO services combine:
✅ On-page SEO (your website’s content and structure)
✅ Off-page SEO (backlinks, citations, and brand mentions)
✅ Local SEO (Google Business Profile, reviews, maps)
✅ Content strategy (blogs, service pages, silos)
✅ CTR manipulation (engagement that boosts rankings)
✅ Schema markup (structured data Google can crawl)
Every strategy is customized to your market, your niche, and your goals — and executed inside our growth system: RapidRanker Technology™.
What Is Web Design and Development?
Web Design is how your website looks, feels, and interacts with users. It includes:
Layout and structure
Branding and visuals
Fonts, colors, spacing, flow
User experience (UX)
Web Development is the back-end technical build of your site. It includes:
HTML, CSS, JavaScript frameworks
CMS integration (Webflow, WordPress, Duda)
Speed optimization
Mobile responsiveness
SEO structure and schema
Hosting, security, and uptime
Together, they form the foundation of your online brand and lead engine.
What Is Web Design and Development?
Your customers are judging you in seconds. Here’s what matters:
88% of users won’t return to a site after a bad experience
40% of users abandon a site if it takes more than 3 seconds to load
Design + UX credibility = trust
Google’s Core Web Vitals now impact rankings directly
That means your website must be:
✅ Fast
✅ Functional
✅ Mobile-optimized
✅ Visually aligned with your brand
✅ Built to convert traffic into leads
What Is RapidRanker Technology™?
RapidRanker Technology™ is our proprietary, data-driven local search engine optimization system that combines advanced analytics, machine learning, and proven ranking methodologies to position your local business directly in front of customers ready to buy.
Unlike generic SEO approaches, RapidRanker Technology™ was built from the ground up to address the unique challenges faced by local businesses. We've spent years refining our technology through thousands of successful client campaigns, analyzing exactly what makes local businesses rise to the top of search results.
Our system meticulously analyzes 27 critical local ranking factors that directly impact your visibility in the areas that matter most - Google local pack, neighborhood-specific searches, and industry-specific queries in your service area.
RapidRanker Technology™ includes comprehensive technical optimization specifically tailored for local business websites:
Neighborhood-specific service pages
Location-based FAQ development
Community-oriented blog content
Local event and news coverage
Industry expertise content with local applications
Customer success stories from your service area
Location-specific offers and promotions
To maintain your search ranking competitiveness, we proactively optimize content through a systematic evaluation process. This involves regularly identifying and pruning low-performing content to ensure only the most relevant and effective pieces remain. By focusing on high-impact content, such as community-oriented blogs and local expertise showcases, we ensure your site consistently meets search engine criteria.
Our approach not only involves creating compelling content but also dynamically adjusting and refining it to keep your digital presence strong and competitive. This dual strategy of content creation and continuous optimization guarantees your business remains a leader in local search results.
What Are SEO Services?
Search Engine Optimization (SEO) is the process of increasing your website’s visibility on Google for searches that matter — the ones your customers are actually making.
SEO Includes
✅ Technical site optimization
✅ Keyword targeting
✅ Content creation and strategy
✅ Link building
✅ Google Business Profile optimization
✅ User experience improvements
✅ Conversion flow enhancement
✅ Behavioral signal strategies
We don’t just help you “show up.”
We help you own search results with a system designed to outperform every traditional agency.
Why Email Marketing Still Dominates in 2025
Even with social media, SEO, and paid ads in full swing, email remains the #1 owned marketing channel for ROI.
Here’s why:
People check their email 20+ times a day
It’s permission-based—your list wants to hear from you
You own your list (unlike Facebook followers or Instagram reach)
It’s low-cost, high-impact marketing
For Austin-based service businesses, email becomes a direct line to:
Book more jobs
Reactivate past customers
Promote new services
Drive reviews and referrals
Build long-term brand loyalty
What Is PPC Advertising?
PPC (Pay-Per-Click) is a digital ad model where you only pay when someone clicks your ad. It puts your business front and center on platforms like:
Google Search (high-intent searchers)
YouTube Ads (video + remarketing)
Facebook & Instagram Ads (awareness + retargeting)
Google Local Services Ads (pay-per-lead for certain local businesses)
The power of PPC? You can be at the top of the search results or newsfeed instantly—and only pay when it works.
Why Austin Businesses Need PPC Advertising
Austin is growing fast. New customers are searching for local services every single day—but only a handful of businesses show up at the top.
With PPC, you don’t have to wait months for SEO or rely on referrals. You can:
✅ Appear at the top of Google
✅ Reach new audiences on Facebook and YouTube
✅ Drive traffic to high-converting landing pages
✅ Track every call, form, and appointment
✅ Scale your business fast and predictably
The Austin market is competitive—but that’s an opportunity if you know how to advertise smarter.
Why Conversion Rate Optimization Matters More Than Ever
Here’s the truth: ads are more expensive, SEO is more competitive, and customer attention spans are shorter than ever. That means every visitor matters.
If your site isn’t converting, you’re:
Wasting money on Google Ads or SEO campaigns
Missing leads every single day
Losing customers to competitors with better online experiences
At Modern Marketing Solutions, we treat CRO as mandatory, not optional. Without it, you're just burning your marketing budget.
The 5 Most Common Conversion Killers on Business Websites
Here’s what we see most often when auditing client websites:

Weak or Vague CTAs
If your buttons say “Submit” or “Learn More,” you’re leaving money on the table. CTAs should be benefit-driven like “Get My Free Estimate” or “Book My Call Now.”

Slow Page Load Times
A 3-second delay in loading can reduce conversions by over 50%. Speed is trust. Slow means sloppy.

No Visual Trust Signals
If you're not showing reviews, badges, guarantees, or before-and-after photos—you’re not building enough trust fast enough.

Confusing Layout
If users can’t find what they need within 5 seconds, they’re gone. Clean, logical structure matters.

5. Lack of Mobile Optimization
Over 60% of local searches happen on mobile. If your site isn’t fast and friendly on phones, you’re bleeding leads.
What Is a “Good” Conversion Rate?
hat depends on your industry and traffic source,
but here’s a quick guide:
If you're below the average, you need help.
If you’re at or above average—we’ll help you crush it.
Modern Marketing Solutions' CRO Process
Our CRO process is designed to diagnose, test, and scale results quickly. Here’s how it works:
Full CRO Audit
We start by identifying friction points and wasted opportunities using:
Heatmaps & scroll tracking
Google Analytics & GA4 behavior reports
Mobile vs desktop flow analysis
Page speed tests and UX scorecards
Identify Conversion Opportunities
We highlight:
Leaky funnels (where users drop off)
Underperforming CTAs
Dead zones and cluttered pages
Missing trust elements

A/B Testing
We use tools like Google Optimize or ConvertKit to run tests on:
Headlines
Button colors and text
Forms vs click-to-call
Visuals and hero sections
We don’t guess—we test everything.

Launch Winning Assets
Once a test wins, we roll it out sitewide and integrate it into future pages and campaigns.
Continuous Optimization
CRO never stops. As traffic changes, so do user behaviors. We keep improving based on monthly analytics and real feedback.
If you don’t have a great landing page, we’ll build one for you.
Top 10 CRO Tactics We Use to Boost Leads by 2x–4x
Sticky Header CTA – Keep your call button or quote link visible at all times
Urgency Builders – Limited-time offers, timers, or availability badges
Inline Forms – Reduce clicks by placing forms on-page, not behind buttons
Call Tracking – Use tools like CallRail to see which pages drive phone leads
Live Chat & Chatbots – Convert hesitations into conversations
Video Testimonials – Real faces build instant trust
“Before & After” Carousels – Perfect for contractors, med spas, and remodelers
One Clear Goal Per Page – Each page should push ONE action
Landing Page Variations – Create multiple versions for specific keywords or audiences
Social Proof Clusters – Use reviews, logos, and badges near CTAs to increase confidence
How CRO Pairs with SEO and Google Ads
CRO is the multiplier to your existing marketing.
If SEO brings in traffic, and PPC drives clicks, CRO is what turns those visitors into actual revenue.
With strong CRO in place, your:
Google Ads cost-per-lead drops significantly
SEO traffic brings higher ROI
Funnel becomes self-sustaining
Lead quality improves because visitors are being educated and guided properly
Real-World CRO Success Stories
Problem: Getting 1-2 leads per week despite strong SEO
Fix: Rebuilt homepage with sticky CTAs, added trust badges, and shortened forms
Result: 4x increase in form submissions within 30 days
Problem: Tons of traffic but few calls
Fix: Added dynamic call buttons and video testimonial section
Result: 73 inbound calls in one month—up from 14 the month before

Problem: Mobile users weren’t engaging
Fix: Optimized mobile experience, simplified booking form
Result: 3x mobile conversion rate increase
Do You Need Conversion Rate Optimization?
If you answer “yes” to any of the following, CRO can help you immediately:
You’re spending money on traffic but not getting leads
You’re unsure what pages or buttons actually convert
You’re unsure what pages or buttons actually convert
You don’t have live analytics showing conversions
You want more revenue without spending more on ads
Tools We Use for CRO
We don’t just guess or redesign randomly. We use best-in-class tools like:
Behavior heatmaps
Jewelers + retail showrooms
Dentists, medspas, and clinics
Flooring, HVAC, and plumbing companies
Realtors and real estate teams
Attorneys, consultants, and local pros
We integrate tech with smart strategy to deliver real, measurable improvements.
Why Choose Modern Marketing Solutions for CRO?
We built our agency on the belief that most marketing fails because it doesn’t convert.
We don’t just get you traffic. We help you turn that traffic into:
Booked jobs
Phone calls
Calendar appointments
Revenue
Our proprietary RapidRanker Technology™ is built with CRO embedded in every step—from page structure to schema, CTAs, and internal linking.
We don’t build websites. We build lead engines.
Get Your Free CRO Audit
Let us take a look under the hood.
Key landing pages
Heatmap and scroll behavior
CTA placement and trust signals
Form flow and button tracking
✅ Top 3 issues holding you back
✅ Fixes you can implement immediately
✅ Recommendations for tools and next steps
Final Thoughts:
The Hidden Growth LeverMost
Businesses Ignore
You don’t need more traffic—you need more conversions.
Conversion Rate Optimization is one of the highest-ROI actions any business can take. It amplifies your existing marketing, lowers your ad spend waste, and directly boosts your bottom line.
At Modern Marketing Solutions, we don’t just build digital campaigns.
We help businesses convert better, rank higher, and grow faster. Let’s fix the leaks and scale your growth—starting now.