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What Exactly Does a Digital Marketing Agency Do? (And Why It Matters for Your Business)

May 12, 2025

Modern Marketing Solutions managing client campaigns in Austin, TX

When most business owners hear the term “digital marketer,” they think it just means someone who runs Facebook ads or tweaks SEO. But the truth is deeper.


A digital marketer is a strategist, analyst, designer, copywriter, and lead engine operator—all in one. Their job? To connect your business to the right audience online, using systems that grow your traffic and turn it into leads.

What’s the Purpose of a Digital Marketing Agency?

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The mission is simple:
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Generate attention, drive engagement, and convert it into revenue.

How?
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  • Help you get found online
  • Attract ideal customers
  • Convert traffic into leads or sales
  • Build lasting visibility and trust
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Let’s break down how that gets done.

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Core Services a Digital Marketing Agency Delivers

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1. SEO (Search Engine Optimization)

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We optimize your website and profiles so you rank on Google for high-value keywords your audience is searching for.
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  • Keyword research
  • On-page SEO
  • Google Business optimization
  • Link building
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Goal: Rank on Google Maps and organic search to get found first.
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2. PPC Advertising (Google & Meta Ads)


We run high-ROI ads that bring in qualified leads quickly.
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  • Google Search Ads & Display
  • Facebook & Instagram Ads
  • Landing page optimization
  • Call tracking & conversion reporting
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Goal: Drive consistent leads affordably.
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3. Content Marketing


We create blogs, videos, guides, and posts that rank, engage, and convert.
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  • Educational blog posts
  • High-converting landing pages
  • YouTube video scripts
  • Lead magnets (eBooks, checklists, etc.)
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Goal: Build trust and drive inbound traffic.
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4. Automation (Email + SMS)


We set up follow-up systems that nurture leads automatically.
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  • Email drip sequences
  • Abandoned estimate recovery
  • Reputation automation
  • SMS appointment reminders
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Goal: Convert more leads without extra work.
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5. Analytics & Tracking


We set up real-time dashboards so you know what’s working—and what’s not.
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  • GA4 + Looker Studio setup
  • Form + call tracking
  • Heatmaps
  • Funnel analysis
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Goal: Scale what works. Cut what doesn’t.


Want to see how we help businesses grow online right here in Austin?
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👉 Check out our latest results on Google
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From SEO wins to high-converting ad campaigns, our Google Business Profile shows exactly what we do—and what clients are saying about us.
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What Separates Great Marketers from Average Ones?


Basic MarketerGrowth-Focused MarketerSends reportsAnalyzes and executes on the dataRuns campaignsBuilds lead-generation systemsKnows SEOBuilds strategic silos + CTR frameworksPosts contentEngineers conversion journeysOffers servicesSells results and ROI
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Real-World Example: 85 Leads in 60 Days


A roofing company in Austin came to us frustrated. They were running Google Ads with no leads.
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We:
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  • Audited their SEO
  • Rebuilt their ad funnel
  • Launched our RapidRanker Technology ™
  • Created conversion tracking across all platforms
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Result: 85 new leads in 60 days at just $34/lead.
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Freelancer vs. Digital Marketing Agency: Who’s Best?


If you…Hire a...Are just starting out Freelancer or DIY Want to scale leads & automationMarketing AgencyNeed to build a full lead systemMarketing AgencyJust need one-off designs or postsFreelancer

Modern Marketing Solutions is purpose-built for growth-minded businesses that need real lead systems, not just ads.

‍Team session at Modern Marketing Solutions austin building a client funnel
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Tools We Use to Grow Clients ‍

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  • Google Ads, Facebook Ads
  • Webflow, WordPress, Duda
  • SEMRush, RankerX, SEO NEO
  • Looker Studio, GA4, CallRail
  • Zapier, GoHighLevel, Mailchimp
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We’re not just running tools—we’re building growth engines.
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Most Overlooked Value: Clarity


We help you focus on what matters most:
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  • Leads
  • Conversions
  • Revenue
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Not likes. Not impressions. Just results.
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Final Thoughts: What Does a Digital Marketing Agency Really Do?


We:

  • Rank your business
  • Drive traffic
  • Turn visitors into leads
  • Follow up automatically
  • Scale what works
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You get a marketing machine.
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Let’s Build Yours


Modern Marketing Solutions
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📍 Austin, TX
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🌐 Visit Our Website
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📞 Call (512) 945-3477
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Ask us about our RapidRanker Technology ™ —engineered to dominate local markets.

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