Brand Engagement Growth

A neighborhood café struggled to attract new customers despite offering unique handcrafted beverages. Their online presence was minimal, and they ranked low on local searches. We implemented a strategic Local SEO plan, optimizing their Google Business Profile and website, leading to a 75% increase in foot traffic and a 60% boost in online orders within four months.
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Challenges
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• Low Local Search Visibility: The café didn’t rank for key search terms like “best coffee near me.”
• Incomplete Online Listings: Their Google Business Profile lacked essential information and customer reviews.
• Weak Local Engagement: Minimal social proof and inconsistent NAP (Name, Address, Phone) details across platforms.
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Our Strategy
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• Google Business Optimization: Updated business details, added high-quality images, and encouraged customer reviews.
• Local Keyword Targeting: Integrated relevant search terms into their website content and metadata.
• Citation & Directory Management: Ensured consistent business details across Yelp, TripAdvisor, and local directories.
• Content & Review Strategy: Created localized blog posts and a review incentive program to boost credibility.
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Results Achieved
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• 75% Increase in Foot Traffic: More local customers discovered the café through organic searches.
• 60% Growth in Online Orders: Optimized listings and visibility led to higher conversions.
• Top 3 Ranking on Google Maps: The café appeared in the top search results for relevant local queries.
• 150+ New Customer Reviews: A review strategy improved social proof and trust.