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search engine optimization company

Brand Engagement Growth


A neighborhood café struggled to attract new customers despite offering unique handcrafted beverages. Their online presence was minimal, and they ranked low on local searches. We implemented a strategic Local SEO plan, optimizing their Google Business Profile and website, leading to a 75% increase in foot traffic and a 60% boost in online orders within four months.

Challenges

  • Low Local Search Visibility: The café didn’t rank for key search terms like “best coffee near me.”
  • Incomplete Online Listings: Their Google Business Profile lacked essential information and customer reviews.
  • Weak Local Engagement: Minimal social proof and inconsistent NAP (Name, Address, Phone) details across platforms.

Our Strategy

  • Google Business Optimization: Updated business details, added high-quality images, and encouraged customer reviews.
  • Local Keyword Targeting: Integrated relevant search terms into their website content and metadata.
  • Citation & Directory Management: Ensured consistent business details across Yelp, TripAdvisor, and local directories.
  • Content & Review Strategy: Created localized blog posts and a review incentive program to boost credibility.

Results Achieved

  • 75% Increase in Foot Traffic: More local customers discovered the café through organic searches.
  • 60% Growth in Online Orders: Optimized listings and visibility led to higher conversions.
  • Top 3 Ranking on Google Maps: The café appeared in the top search results for relevant local queries.
  • 150+ New Customer Reviews: A review strategy improved social proof and trust.

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